Show full item record Abstract Events Management is often regarded as a modern phenomenon, emerging in the last 25 years as an academic subject and practical discipline from a variety of existing fields.
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Despite this rapid growth there are still aspects of the event industry that are disregarded within the academic literature. This research address this by examining the contribution that charity fundraising events make.
Furthermore this research provides new insights into the development and management of charity fundraising events. Conducted between and using mixed methods research, the thesis follows an interpretative approach and contributes to the knowledge of events management.
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Utilising Communities of Practice CoP as a conceptual framework the practices, processes and characteristics of events management and charity fundraising events was explored. The findings indicated that there is a unique approach and process to undertaking charity fundraising events, with a particular focus on sponsors, stakeholders and volunteers.
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This charity fundraising event process is also revealed to be a multi-event management process, as opposed to the singular approach promoted within the literature. Furthermore the economic value of charity fundraising events is demonstrated to be significant.
My undergraduate thesis: A literature review of experimental evidence on various fundraising techniques. Hopefully, charities will find it useful!. A thesis + a change in mind = whole new fundraising insights that he flat out refused to do a thesis, an option offered to master's students. Organizations," a thesis prepared by Monica Laird in partial fulfillment of the sparking my interest in social media fundraising in nonprofit organizations prior to .
Charity fundraising events are also established to be a critical strategic tool for charities to raise funds, raise brand awareness and, most significantly, to engage with supporters to become part of the charities donor journey. Finally, within the event industry, including charity fundraising events, there is clear evidence of CoP characteristics and practices.
The thesis draws together insights from the literature and fieldwork, the event industry and event professionals, and provides a platform from which further research can be developed. Doctoral dissertation. University of Chester, United Kingdom.